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All of the above are retorical questions obviously. We all want maximum exposure for our business and some of the most profitable businesses and companies in the world don;t even have exposure to up to 1,5 billion people but the truth is that now any entrepreneur on the planet can have access to that!
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We all know that marketing is the core of the success in any business. Marketing translates first of all into geting as much exposure for your business as possible. It's business and it's a numbers game. If 100 people come into your store and out of them 5 people buy something than you know that for 20 buyers per day you need 400 people to get through your doors on a daily basis. You have to get those people there somehow!