Have you ever wondered why some business that have amazing products or services, far better that any of their competitors fail and go ba...
Have you ever wondered why some business that have amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable?
Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question.
It's something that so many entrepreneurs, freelancers and sales people overlook and don't accord enough attention to because they think they already know exactly what to do.
The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE!
Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?!
One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE "BUYER PERSONA" CONCEPT.
